Quioccasin Station was once a thriving shopping center in Richmond’s West End. But after many years of lackluster property management and a weak economy, the property was struggling. The facade looked “good enough,” the landscaping was unkempt, occupancy was 68%, and many tenants were either delinquent on their payments or frustrated with their owner relationships. There was a lot of work to be done, so Manakin Property Services jumped right in.
For Quioccasin Station, we helped develop an iconic mark and extend its use in unexpected ways, like through parking lot flags, tenant communication, displays, and planters.
This includes making sure your signage stands out while balancing the branding of the center and needs of tenants.
We updated tenant signage, building design, and lifestyle areas, which reinforces value for tenants (current and future) and drives retention and cross-shopping from your foot traffic.
Good enough was not good enough. We took a step back and looked at each bed, bush, shrub, and tree, and we created a new baseline for landscaping vendors that ensured an exceptional impression. This was not an additional cost, just better management of the vendor.
A few straw wrappers and fast food cartons here or there might not seem like a big deal but as fervent believers in the broken window theory, we increased litter pick-up in the parking lots and landscaping beds to make sure all public spaces were clean and tidy. We’re proud to report that customers and tenants conduct their business in a more professional and respectful way, increasing perceived value.
It’s amazing what a new coat of paint can do. From resealing and re-striping the parking lot to repainting railings, we found that small, incremental changes made a major impact on curb appeal and, in turn, business results.
We treat tenants like unique individuals, not nebulous “clients.” Too often, tenants see their landlord or management company as a faceless machine or instrument of lease enforcement. This makes them feel intimidated, not valued, and can slowly build to an “us versus them” mentality. This hampers renewal opportunities and can make routine management more difficult (read: expensive). Our management style builds a tenant base who never wants to move away, and who actually attracts prospective tenants by word-of-mouth.
With these foundations in place, we were able to build a network of trusting relationships that pay major dividends when issues or conflicts arise, as well as when lease options are being negotiated.